Email Content Guide

After designing and analyzing thousands of emails, I've curated a selection of top-performing content strategies for specific email types.
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Take a deep dive into the guide below and get inspired for your next emails.

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9 Additional Email Content Sections That Drive Engagement

These 9 content sections will make your email stand out and invite people to click.

"Come Behind
the scenes"

Create Exclusive
Experiences for Subscribers

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Share exclusive content or a sneak peek of what's happening behind the scenes to make subscribers feel like insiders.

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"Latest Buzz in Our Industry"

Elevate Your Brand as an
Authority

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Keep subscribers informed about the latest trends and news in your industry to position your brand as a thought leader.

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"Join the Fun"

Fuel Subscriber Interaction with Fun and Games

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Include interactive elements like quizzes, games, or polls to engage subscribers and encourage them to interact with your brand.

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"You Inspire Us"

Leverage Social Proof for Brand Engagement

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Feature content created by customers, such as photos or reviews, to showcase social proof and encourage others to engage with your brand.

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"Get Yours for free"

Share Free resources for Added Value

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Offer a free resource, such as a guide or template, to provide value to subscribers and encourage them to engage with your brand.

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"Got Questions?"

Clear the Path to Purchase with Answers

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Address frequently asked questions in your email to help subscribers overcome any objections or barriers to making a purchase.

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"Join Our Community"

Invite Them to Connect with Your Brand

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Highlight your brand's community and invite subscribers to join in the conversation.

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"Motivation Station"

Fueling Subscribers' Motivation with Stories

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Share inspiring stories or quotes to provide motivation and inspiration to your subscribers.

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"Meet Our Partners"

Showcasing Brand Values and Building Credibility

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Highlight a partner or collaborator to showcase your brand's values and build credibility.

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