Email Content Guide

After designing and analyzing thousands of emails, I've curated a selection of top-performing content strategies for specific email types.
‍
Take a deep dive into the guide below and get inspired for your next emails.

Email image

i

i

i

i

i

i

i

i

i

Email image

i

i

i

i

Image for a scent products

i

i

i

i

i

i

Email image

i

i

Email image for supplements

i

i

i

i

Email image for kids stamps

i

i

i

i

Email image

i

i

i

Email image for supplements

i

Email image

i

i

i

i

i

i

i

Email image

i

i

i

i

i

Email image for supplements

i

i

i

i

i

Email image

9 Additional Email Content Sections That Drive Engagement

These 9 content sections will make your email stand out and invite people to click.

"Come Behind
the scenes"

Create Exclusive
Experiences for Subscribers

plus icon in circle

Share exclusive content or a sneak peek of what's happening behind the scenes to make subscribers feel like insiders.

close icon

"Latest Buzz in Our Industry"

Elevate Your Brand as an
Authority

plus icon in circle

Keep subscribers informed about the latest trends and news in your industry to position your brand as a thought leader.

close icon

"Join the Fun"

Fuel Subscriber Interaction with Fun and Games

plus icon in circle

Include interactive elements like quizzes, games, or polls to engage subscribers and encourage them to interact with your brand.

close icon

"You Inspire Us"

Leverage Social Proof for Brand Engagement

plus icon in circle

Feature content created by customers, such as photos or reviews, to showcase social proof and encourage others to engage with your brand.

close icon

"Get Yours for free"

Share Free resources for Added Value

plus icon in circle

Offer a free resource, such as a guide or template, to provide value to subscribers and encourage them to engage with your brand.

close icon

"Got Questions?"

Clear the Path to Purchase with Answers

plus icon in circle

Address frequently asked questions in your email to help subscribers overcome any objections or barriers to making a purchase.

close icon

"Join Our Community"

Invite Them to Connect with Your Brand

plus icon in circle

Highlight your brand's community and invite subscribers to join in the conversation.

close icon

"Motivation Station"

Fueling Subscribers' Motivation with Stories

plus icon in circle

Share inspiring stories or quotes to provide motivation and inspiration to your subscribers.

close icon

"Meet Our Partners"

Showcasing Brand Values and Building Credibility

plus icon in circle

Highlight a partner or collaborator to showcase your brand's values and build credibility.

close icon